A device that permits companies to advertise their native presence via paid promoting on Google’s search outcomes pages and Maps, presenting info akin to contact particulars, hours, and buyer evaluations. An instance features a sponsored itemizing showing on the prime of search outcomes when somebody searches for a particular kind of enterprise close by.
This type of promoting enhances visibility to potential prospects actively searching for associated services or products, growing the chance of driving focused visitors and conversions. Its historic context lies inside the evolution of native search optimization and the rising significance of cellular seek for discovering close by companies.